adidas x Smiley

I worked on the 2025 Spring Summer adidas and Smiley collaboration with creative agency U-DOX and service co. 24 Productions.

Shot at the Thames Barrier Park in South London, we worked with an outstanding cast of young talent.

I will never forget refreshing the Met Office app every minute in the run up to the shoot. Grateful that the UK summer held out for us!

We captured what makes every smile unique, authentic, and impossible not to pass on...