Lucky Saint

Dry January

Lucky Saint's Dry January campaign takes over the tube every year - it's hard to miss their iconic nun, resplendent in white robes, worshipping her favourite 0.5% tipple.

Spotted this fabulous long copy variant at King's Cross and couldn't resist having a crack at my own version.

There's a fine line between blasphemy and gentle religious ribbing with Lucky Saint's brand. When you get the tone right you're golden.

Had a lot of fun with this one...

Original (Right), Jack's version (Below)