Pip & Nut

This playful OOH ad from Pip & Nut caught my eye for several reasons:

1. The fabulously obsessive red squirrel mascot drooling over a jar of the good stuff.

2. The way it converts a unique consumer insight into a witty campaign as smooth as, well... butter.

It celebrates the core achievement of the product - the taste. If you're yet to try Pip & Nut seeing this makes you wonder what you're missing out on...

Original (Right), Jack's version (Below)